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Category: Uncategorized

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Why we should not worry about the competition

Posted on August 13, 2020 by Cheryl Landes

Holly Cohen interviews Rachael Ray at the Pennsylvania Conference for Women in Philadelphia (photo by Cheryl Landes) Anyone who owns or manages a business, or w...

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How we can help during challenging times

Posted on March 29, 2020 by Cheryl Landes

Spring desert bloom in central California As business owners, we’re advised to post content that’s helpful to our targeted readers yet promote our products and ...

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Do content strategy and business priorities mesh?

Posted on May 12, 2015 by Cheryl Landes

Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Sp...

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Does structured content improve findability?

Posted on May 12, 2015 by Cheryl Landes

For a long time, content strategists and single-sourcing gurus have touted the benefits of structured content in the Extensible Markup Language (XML). This stru...

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