How we can help during challenging times
Spring desert bloom in central California As business owners, we’re advised to post content that’s helpful to our targeted readers yet promote our products and ...
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Do content strategy and business priorities mesh?
Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Sp...
Does structured content improve findability?
For a long time, content strategists and single-sourcing gurus have touted the benefits of structured content in the Extensible Markup Language (XML). This stru...