What is the future of indexing?

We have seen many changes in the publishing industry during the past ten years. Technological advances in book production and decreased readership led to many publishers closing or being consolidated into larger concerns. This industrial disruption has affected every professional indexer, some more than others. Many indexers added services to supplement declining income, while others […]

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Breaking into technical marketing, ISTC Journal

Are you a technical writer who enjoys telling stories and evangelizing about products and services? Then technical marketing communications is an excellent niche for you. With the growth of content strategy and social media, the demand for technical marketing communicators is increasing rapidly. Salaries for regular, full-time employees and hourly rates for contractors are often […]

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Testing index usability, KeyWords

Indexers from different backgrounds – technical and non-technical – prepared an index to the same non-technical text. Indexers at the 2009 ASI Conference in Portland were invited to test the two indexes for usability. How easily could they find in each the information they were looking for?

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Taming the information scavenger hunt, ISTC Journal

The information explosion has existed for decades and has multiplied exponentially with advancements in technology. In 1944, Wesleyan University Librarian Fremont Rider estimated that American university libraries doubled in size every sixteen years. As more information moves online, storage capacity expands to keep up, and today, the numbers are mind-boggling.

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Do content strategy and business priorities mesh?

Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Spool, the CEO & Founding Principal of User Interface Engineering, at his annual presentation sponsored by the IEEE Computer Society, GBC/ACM, and BostonCHI at Constant Contact in Waltham, MA, on January […]

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Does structured content improve findability?

For a long time, content strategists and single-sourcing gurus have touted the benefits of structured content in the Extensible Markup Language (XML). This structured content is separate from formatting, allowing it to adapt to any device, anywhere, at any time. Content can be reused in various ways from one source, preventing multiple versions of the […]

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