Why we should not worry about the competition
Holly Cohen interviews Rachael Ray at the Pennsylvania Conference for Women in Philadelphia (photo by Cheryl Landes) Anyone who owns or manages a business, or w...
Author: Cheryl Landes
How we can help during challenging times
Spring desert bloom in central California As business owners, we’re advised to post content that’s helpful to our targeted readers yet promote our products and ...
What is the future of indexing?
We have seen many changes in the publishing industry during the past ten years. Technological advances in book production and decreased readership led to many p...
Jumping on the Embedded Indexing Bandwagon and the Future of Embedded Indexing, The Indexer
Should you learn how to create embedded indexes in Adobe InDesign, Microsoft Word, FrameMaker, and other software packages with tagging features? If you do, can...
Breaking into technical marketing, ISTC Journal
Are you a technical writer who enjoys telling stories and evangelizing about products and services? Then technical marketing communications is an excellent nich...
Going green as a technical communicator, Intercom
Anyone who has watched a Muppet movie starring Kermit the Frog has heard his “it’s not easy being green” lament. Maybe being green is challenging for a frog, bu...
Testing index usability, KeyWords
Indexers from different backgrounds – technical and non-technical – prepared an index to the same non-technical text. Indexers at the 2009 ASI Conference in Por...
Taming the information scavenger hunt, ISTC Journal
The information explosion has existed for decades and has multiplied exponentially with advancements in technology. In 1944, Wesleyan University Librarian Fremo...
Do content strategy and business priorities mesh?
Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Sp...
Does structured content improve findability?
For a long time, content strategists and single-sourcing gurus have touted the benefits of structured content in the Extensible Markup Language (XML). This stru...