Going green as a technical communicator, Intercom

Anyone who has watched a Muppet movie starring Kermit the Frog has heard his “it’s not easy being green” lament. Maybe being green is challenging for a frog, but from an industrial perspective, green is gold. Economists now use the term The Green Collar Era to refer to the 21st century because of the increasing numbers of new jobs created in resource conservation, alternative energy development, pollution reduction and cleanup, and recycling.

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